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Best time to post on X (Twitter)

There is no single best time to post. Your own audience's habits matter more than any chart. These starting times come from widely reported engagement patterns, adjusted for who your audience is. Post at them for two to three weeks, then keep the slots that win in your own analytics.

Get a X (Twitter) posting schedule

Free: 2 runs a day without an account, 10 a month with a free account.

Best Time to Post

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X (Twitter) at a glance

Caption / post lengthUp to 280 characters
Hashtags1 or 2 hashtags at most
FormatsShort posts, threads, images and short video
Image size1600 × 900 (16:9) or 1080 × 1080 for images
Good times to start withConsumer: weekdays 9 AM–12 PM
Business: weekdays 8–11 AM
Local business: weekdays 11 AM–1 PM
Strongest daysTuesday to Thursday

Standard accounts get 280 characters per post; longer ideas work better as a thread than as one long post. Platform limits change from time to time, so check the app if a number matters.

Questions

How many hashtags should I use on X (Twitter)?

Use 1 or 2 hashtags at most. Tags work best when they describe the post, not when they are added for reach alone.

What is the X (Twitter) character limit?

Captions or posts on X (Twitter) allow up to 280 characters. Standard accounts get 280 characters per post; longer ideas work better as a thread than as one long post.

When is the best time to post on X (Twitter)?

Good starting points: weekdays 9 AM–12 PM for consumer audiences, weekdays 8–11 AM for business audiences. Strongest days are usually Tuesday to Thursday. Test these, then keep what wins in your own analytics.

Is the X (Twitter) best time to post free?

Yes. You can run it 2 times a day without an account, or 10 times a month with a free account. For more, credit packs start at $6 for 30 runs, and Pro is $29 a month for 1,500 runs.