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Best time to post on Threads

There is no single best time to post. Your own audience's habits matter more than any chart. These starting times come from widely reported engagement patterns, adjusted for who your audience is. Post at them for two to three weeks, then keep the slots that win in your own analytics.

Get a Threads posting schedule

Free: 2 runs a day without an account, 10 a month with a free account.

Best Time to Post

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Threads at a glance

Caption / post lengthUp to 500 characters
HashtagsOne topic tag per post
FormatsShort text posts, images, short video and replies
Image size1080 × 1350 (4:5) for images
Good times to start withConsumer: weekdays 7–9 AM and 12–2 PM
Business: weekdays 8–10 AM
Local business: weekdays 12–2 PM and 6–8 PM
Strongest daysMonday to Thursday

Each post allows 500 characters and a single topic tag, so pick the one tag that describes the post best. Platform limits change from time to time, so check the app if a number matters.

Questions

How many hashtags should I use on Threads?

Use one topic tag per post. Tags work best when they describe the post, not when they are added for reach alone.

What is the Threads character limit?

Captions or posts on Threads allow up to 500 characters. Each post allows 500 characters and a single topic tag, so pick the one tag that describes the post best.

When is the best time to post on Threads?

Good starting points: weekdays 7–9 AM and 12–2 PM for consumer audiences, weekdays 8–10 AM for business audiences. Strongest days are usually Monday to Thursday. Test these, then keep what wins in your own analytics.

Is the Threads best time to post free?

Yes. You can run it 2 times a day without an account, or 10 times a month with a free account. For more, credit packs start at $6 for 30 runs, and Pro is $29 a month for 1,500 runs.