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Best time to post on TikTok

There is no single best time to post. Your own audience's habits matter more than any chart. These starting times come from widely reported engagement patterns, adjusted for who your audience is. Post at them for two to three weeks, then keep the slots that win in your own analytics.

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Free: 2 runs a day without an account, 10 a month with a free account.

Best Time to Post

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TikTok at a glance

Caption / post lengthUp to 4,000 characters
Hashtags3 to 5 hashtags, mixing one broad tag with specific ones
FormatsVertical video, photo carousels and LIVE
Image size1080 × 1920 (9:16)
Good times to start withConsumer: evenings 6–10 PM, plus 12–2 PM
Business: weekdays 12–2 PM and 5–7 PM
Local business: evenings 5–9 PM
Strongest daysTuesday, Thursday and Friday

TikTok search reads captions and on-screen text, so say the topic in plain words, not only in hashtags. Platform limits change from time to time, so check the app if a number matters.

Questions

How many hashtags should I use on TikTok?

Use 3 to 5 hashtags, mixing one broad tag with specific ones. Tags work best when they describe the post, not when they are added for reach alone.

What is the TikTok character limit?

Captions or posts on TikTok allow up to 4,000 characters. TikTok search reads captions and on-screen text, so say the topic in plain words, not only in hashtags.

When is the best time to post on TikTok?

Good starting points: evenings 6–10 PM, plus 12–2 PM for consumer audiences, weekdays 12–2 PM and 5–7 PM for business audiences. Strongest days are usually Tuesday, Thursday and Friday. Test these, then keep what wins in your own analytics.

Is the TikTok best time to post free?

Yes. You can run it 2 times a day without an account, or 10 times a month with a free account. For more, credit packs start at $6 for 30 runs, and Pro is $29 a month for 1,500 runs.