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Instagram hashtags for Restaurants

For restaurants, chefs and food businesses on Instagram. Your audience: locals deciding where to eat tonight, food lovers, and people planning a celebration. Only the first line or two of a caption shows before "more", so the hook has to work on its own.

Hashtag set to copy for restaurants

Instagram works best with 3 to 5 relevant hashtags (the hard limit is 30). This set is sized for that:

#food #brunch #chefslife #localeats #foodlover

The full restaurants list, by layer

Broad (reach)
#food #foodie #restaurant #foodporn #instafood
Niche (your buyers)
#brunch #chefslife #localeats #dinnerideas #foodstagram #eatlocal
Community
#foodlover #supportlocalrestaurants #restaurantsofinstagram #foodblogger

Broad tags are crowded, so use one at most. Niche tags are where your buyers actually browse. Rotate a few tags per post so every set describes that post, and check that a tag's top posts match your content before you use it.

Pair your tags with a strong first line

Hashtags help people find a post; the first line decides whether they stop. For example:

"This is the dish regulars order and newcomers never notice on the menu."
#food #brunch #chefslife #localeats #foodlover

Mistakes restaurants accounts make on Instagram

  • Dark, close-up food photos with no sense of the place, the people or the price
  • Not saying opening hours, location and how to book in the caption
  • Only posting when it is busy, instead of planning posts before slow days

Restaurants content ideas for Instagram

  • The making of your signature dish in 30 seconds
  • Meet the team: the chef behind tonight's special
  • A behind-the-scenes look at the morning prep
  • This week's special and the story behind it
  • Regulars share the dish they always order

Generate Instagram hashtags for restaurants

Free: 2 runs a day without an account, 10 a month with a free account.

Hashtag Generator

Your result will appear here.

Questions

How many hashtags should restaurants accounts use on Instagram?

Use 3 to 5 relevant hashtags (the hard limit is 30). For restaurants, a good starting set is #food #brunch #chefslife #localeats #foodlover. Swap tags in and out for each post so they match what the post is about.

When should restaurants accounts post on Instagram?

For a local-business audience, start with weekdays 11 AM–1 PM and 5–7 PM. The strongest days are usually Tuesday to Friday. Post at these times for two or three weeks, then keep the slots that perform best in your analytics.

What should restaurants, chefs and food businesses post on Instagram?

Ideas that work well: the making of your signature dish in 30 seconds; meet the team: the chef behind tonight's special; a behind-the-scenes look at the morning prep. Your audience is locals deciding where to eat tonight, food lovers, and people planning a celebration, so lead with what helps them.

Is this hashtag generator free?

Yes. You can run it 2 times a day without an account, or 10 times a month with a free account. For more, credit packs start at $6 for 30 runs, and Pro is $29 a month for 1,500 runs.

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