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Instagram carousel ideas for Restaurants
For restaurants, chefs and food businesses on Instagram. Your audience: locals deciding where to eat tonight, food lovers, and people planning a celebration. Only the first line or two of a caption shows before "more", so the hook has to work on its own.
A 7-slide structure for restaurants
- Hook: the promise, e.g. "Our new weekend brunch menu"
- The problem: why your audience struggles with it
- Point 1: one idea, one sentence of proof
- Point 2
- Point 3
- Example: a real result or before-and-after
- Call to action: save, share or follow for the next part
Keep headlines under eight words and each slide body under 25 words. Size: 1080 × 1350 (4:5) for feed posts, 1080 × 1920 (9:16) for Reels. Instagram allows up to 20 slides, but 6 to 10 usually holds attention best.
Slide 1 headlines for restaurants
The first slide decides whether people swipe. Pick one, keep it under ten words if you can, and put the payoff on the last slide.
- "This is the dish regulars order and newcomers never notice on the menu."
- "We make [number] of these by hand every morning. Here is how."
- "Our chef was told this would never sell. It is now our best seller."
Mistakes restaurants accounts make on Instagram
- Dark, close-up food photos with no sense of the place, the people or the price
- Not saying opening hours, location and how to book in the caption
- Only posting when it is busy, instead of planning posts before slow days
Restaurants content ideas for Instagram
- The making of your signature dish in 30 seconds
- Meet the team: the chef behind tonight's special
- A behind-the-scenes look at the morning prep
- This week's special and the story behind it
- Regulars share the dish they always order
Generate Instagram carousel copy for restaurants
Free: 2 runs a day without an account, 10 a month with a free account.
Your result will appear here.
Questions
How many hashtags should restaurants accounts use on Instagram?
Use 3 to 5 relevant hashtags (the hard limit is 30). For restaurants, a good starting set is #food #brunch #chefslife #localeats #foodlover. Swap tags in and out for each post so they match what the post is about.
When should restaurants accounts post on Instagram?
For a local-business audience, start with weekdays 11 AM–1 PM and 5–7 PM. The strongest days are usually Tuesday to Friday. Post at these times for two or three weeks, then keep the slots that perform best in your analytics.
What should restaurants, chefs and food businesses post on Instagram?
Ideas that work well: the making of your signature dish in 30 seconds; meet the team: the chef behind tonight's special; a behind-the-scenes look at the morning prep. Your audience is locals deciding where to eat tonight, food lovers, and people planning a celebration, so lead with what helps them.
Is this carousel maker free?
Yes. You can run it 2 times a day without an account, or 10 times a month with a free account. For more, credit packs start at $6 for 30 runs, and Pro is $29 a month for 1,500 runs.