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Best time to post on YouTube for Nonprofits

For charities, nonprofits and community groups on YouTube. Your audience: supporters, volunteers and donors who want to see the impact of their help. Titles are limited to 100 characters, and search reads the title and description first.

Starting times for nonprofits on YouTube

Nonprofits usually reaches a business (B2B) audience, so start with weekdays 12–3 PM in your audience's time zone. Strongest days on YouTube are usually Thursday to Sunday.

A sample week

MondayHow people can help this week, in three ways
TuesdayImpact in numbers: what a donation achieved
WednesdayA volunteer's story
ThursdayBehind the scenes of a community event
FridayA thank-you post naming a milestone

These are starting points from widely reported engagement patterns, not guarantees. Post at them for two or three weeks, compare reach per post, and keep the winners.

Mistakes nonprofits accounts make on YouTube

  • Asking for money without showing what the last donation did
  • Statistics without a human story
  • Only posting during fundraising campaigns, then going quiet

Nonprofits content ideas for YouTube

  • Impact in numbers: what a donation achieved
  • A volunteer's story
  • Behind the scenes of a community event
  • How people can help this week, in three ways
  • A thank-you post naming a milestone

Generate YouTube a posting schedule for nonprofits

Free: 2 runs a day without an account, 10 a month with a free account.

Best Time to Post

Your result will appear here.

Questions

How many hashtags should nonprofits accounts use on YouTube?

Use 3 to 5 hashtags (the first 3 show above the title; over 60 are all ignored). For nonprofits, a good starting set is #charity #givingback #fundraising #socialimpact #nonprofitorganization. Swap tags in and out for each post so they match what the post is about.

When should nonprofits accounts post on YouTube?

For a business (B2B) audience, start with weekdays 12–3 PM. The strongest days are usually Thursday to Sunday. Post at these times for two or three weeks, then keep the slots that perform best in your analytics.

What should charities, nonprofits and community groups post on YouTube?

Ideas that work well: impact in numbers: what a donation achieved; a volunteer's story; behind the scenes of a community event. Your audience is supporters, volunteers and donors who want to see the impact of their help, so lead with what helps them.

Is this best time to post free?

Yes. You can run it 2 times a day without an account, or 10 times a month with a free account. For more, credit packs start at $6 for 30 runs, and Pro is $29 a month for 1,500 runs.

More for Nonprofits

YouTube a posting schedule for other niches