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Best time to post on Instagram for Nonprofits

For charities, nonprofits and community groups on Instagram. Your audience: supporters, volunteers and donors who want to see the impact of their help. Only the first line or two of a caption shows before "more", so the hook has to work on its own.

Starting times for nonprofits on Instagram

Nonprofits usually reaches a business (B2B) audience, so start with Tuesday to Thursday, 8–10 AM in your audience's time zone. Strongest days on Instagram are usually Tuesday to Friday.

A sample week

MondayHow people can help this week, in three ways
TuesdayImpact in numbers: what a donation achieved
WednesdayA volunteer's story
ThursdayBehind the scenes of a community event
FridayA thank-you post naming a milestone

These are starting points from widely reported engagement patterns, not guarantees. Post at them for two or three weeks, compare reach per post, and keep the winners.

Mistakes nonprofits accounts make on Instagram

  • Asking for money without showing what the last donation did
  • Statistics without a human story
  • Only posting during fundraising campaigns, then going quiet

Nonprofits content ideas for Instagram

  • Impact in numbers: what a donation achieved
  • A volunteer's story
  • Behind the scenes of a community event
  • How people can help this week, in three ways
  • A thank-you post naming a milestone

Generate Instagram a posting schedule for nonprofits

Free: 2 runs a day without an account, 10 a month with a free account.

Best Time to Post

Your result will appear here.

Questions

How many hashtags should nonprofits accounts use on Instagram?

Use 3 to 5 relevant hashtags (the hard limit is 30). For nonprofits, a good starting set is #charity #givingback #fundraising #socialimpact #nonprofitorganization. Swap tags in and out for each post so they match what the post is about.

When should nonprofits accounts post on Instagram?

For a business (B2B) audience, start with Tuesday to Thursday, 8–10 AM. The strongest days are usually Tuesday to Friday. Post at these times for two or three weeks, then keep the slots that perform best in your analytics.

What should charities, nonprofits and community groups post on Instagram?

Ideas that work well: impact in numbers: what a donation achieved; a volunteer's story; behind the scenes of a community event. Your audience is supporters, volunteers and donors who want to see the impact of their help, so lead with what helps them.

Is this best time to post free?

Yes. You can run it 2 times a day without an account, or 10 times a month with a free account. For more, credit packs start at $6 for 30 runs, and Pro is $29 a month for 1,500 runs.

More for Nonprofits

Instagram a posting schedule for other niches