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Instagram Reels script ideas for SaaS
For software companies and startup founders on Instagram. Your audience: team leads, operators and founders who need to save time and justify a purchase. Only the first line or two of a caption shows before "more", so the hook has to work on its own.
A 30-second Instagram Reels structure
| 0–3 s · Hook | Say the result or the mistake first, with on-screen text, e.g. "How our users cut weekly reporting from 3 hours to 20 minutes" |
|---|---|
| 3–8 s · Setup | Why it matters to team leads, operators and founders who need to save time and justify a purchase |
| 8–25 s · Three beats | One point per beat, with a new shot each time |
| 25–30 s · Close | One call to action, and loop back to the hook if you can |
Film in 1080 × 1350 (4:5) for feed posts, 1080 × 1920 (9:16) for Reels. Put the topic in plain words in the caption and on screen, because search reads both.
Three hooks for your first 3 seconds
Say one of these out loud and put it on screen at the same time.
- "Our users cut weekly reporting from 3 hours to 20 minutes. Here is the workflow."
- "Most teams waste a day a week on this. You probably do too."
- "We shipped the feature our customers asked for most. Here is what we learned."
Mistakes SaaS accounts make on Instagram
- Feature announcements that never say which problem they solve
- Screenshots too small to read on a phone
- Never showing the founder or team, which is what people connect with on LinkedIn
SaaS content ideas for Instagram
- A customer result with the number up front
- One feature shown solving one real problem
- A founder lesson from building the product
- The before-and-after workflow
- Comparison: doing it manually vs with the tool
Generate Instagram Reels video scripts for SaaS
Free: 2 runs a day without an account, 10 a month with a free account.
Your result will appear here.
Questions
How many hashtags should SaaS accounts use on Instagram?
Use 3 to 5 relevant hashtags (the hard limit is 30). For SaaS, a good starting set is #saas #b2bsaas #productmanagement #startuplife #startupcommunity. Swap tags in and out for each post so they match what the post is about.
When should SaaS accounts post on Instagram?
For a business (B2B) audience, start with Tuesday to Thursday, 8–10 AM. The strongest days are usually Tuesday to Friday. Post at these times for two or three weeks, then keep the slots that perform best in your analytics.
What should software companies and startup founders post on Instagram?
Ideas that work well: a customer result with the number up front; one feature shown solving one real problem; a founder lesson from building the product. Your audience is team leads, operators and founders who need to save time and justify a purchase, so lead with what helps them.
Is this video script generator free?
Yes. You can run it 2 times a day without an account, or 10 times a month with a free account. For more, credit packs start at $6 for 30 runs, and Pro is $29 a month for 1,500 runs.