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Pinterest hashtags for Nonprofits
For charities, nonprofits and community groups on Pinterest. Your audience: supporters, volunteers and donors who want to see the impact of their help. Pinterest is a search engine: pin titles allow 100 characters and descriptions 500, and both should use the words people search.
Keywords to copy for nonprofits
Pinterest works best with keywords in the title and description matter more than hashtags. This set is sized for that:
The full nonprofits list, by layer
| Broad (reach) | charity nonprofit community volunteer donate |
|---|---|
| Niche (your buyers) | givingback fundraising socialimpact volunteering communitysupport makeadifference |
| Community | nonprofitorganization charityevent dogood helpothers |
Broad tags are crowded, so use one at most. Niche tags are where your buyers actually browse. Rotate a few tags per post so every set describes that post, and check that a tag's top posts match your content before you use it.
Pair your tags with a strong first line
Hashtags help people find a post; the first line decides whether they stop. For example:
"This is what one donation did this month."
charity givingback fundraising
Mistakes nonprofits accounts make on Pinterest
- Asking for money without showing what the last donation did
- Statistics without a human story
- Only posting during fundraising campaigns, then going quiet
Nonprofits content ideas for Pinterest
- Impact in numbers: what a donation achieved
- A volunteer's story
- Behind the scenes of a community event
- How people can help this week, in three ways
- A thank-you post naming a milestone
Generate Pinterest hashtags for nonprofits
Free: 2 runs a day without an account, 10 a month with a free account.
Your result will appear here.
Questions
How many hashtags should nonprofits accounts use on Pinterest?
Use keywords in the title and description matter more than hashtags. For nonprofits, a good starting set is charity givingback fundraising. Swap tags in and out for each post so they match what the post is about.
When should nonprofits accounts post on Pinterest?
For a business (B2B) audience, start with weekdays 12–3 PM and Saturday mornings. The strongest days are usually Friday to Sunday. Post at these times for two or three weeks, then keep the slots that perform best in your analytics.
What should charities, nonprofits and community groups post on Pinterest?
Ideas that work well: impact in numbers: what a donation achieved; a volunteer's story; behind the scenes of a community event. Your audience is supporters, volunteers and donors who want to see the impact of their help, so lead with what helps them.
Is this hashtag generator free?
Yes. You can run it 2 times a day without an account, or 10 times a month with a free account. For more, credit packs start at $6 for 30 runs, and Pro is $29 a month for 1,500 runs.