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Best time to post on Pinterest for Restaurants

For restaurants, chefs and food businesses on Pinterest. Your audience: locals deciding where to eat tonight, food lovers, and people planning a celebration. Pinterest is a search engine: pin titles allow 100 characters and descriptions 500, and both should use the words people search.

Starting times for restaurants on Pinterest

Restaurants usually reaches a local-business audience, so start with evenings 7–10 PM in your audience's time zone. Strongest days on Pinterest are usually Friday to Sunday.

A sample week

TuesdayThis week's special and the story behind it
WednesdayRegulars share the dish they always order
ThursdayThe making of your signature dish in 30 seconds
FridayMeet the team: the chef behind tonight's special
SaturdayA behind-the-scenes look at the morning prep

These are starting points from widely reported engagement patterns, not guarantees. Post at them for two or three weeks, compare reach per post, and keep the winners.

Mistakes restaurants accounts make on Pinterest

  • Dark, close-up food photos with no sense of the place, the people or the price
  • Not saying opening hours, location and how to book in the caption
  • Only posting when it is busy, instead of planning posts before slow days

Restaurants content ideas for Pinterest

  • The making of your signature dish in 30 seconds
  • Meet the team: the chef behind tonight's special
  • A behind-the-scenes look at the morning prep
  • This week's special and the story behind it
  • Regulars share the dish they always order

Generate Pinterest a posting schedule for restaurants

Free: 2 runs a day without an account, 10 a month with a free account.

Best Time to Post

Your result will appear here.

Questions

How many hashtags should restaurants accounts use on Pinterest?

Use keywords in the title and description matter more than hashtags. For restaurants, a good starting set is food brunch chefslife. Swap tags in and out for each post so they match what the post is about.

When should restaurants accounts post on Pinterest?

For a local-business audience, start with evenings 7–10 PM. The strongest days are usually Friday to Sunday. Post at these times for two or three weeks, then keep the slots that perform best in your analytics.

What should restaurants, chefs and food businesses post on Pinterest?

Ideas that work well: the making of your signature dish in 30 seconds; meet the team: the chef behind tonight's special; a behind-the-scenes look at the morning prep. Your audience is locals deciding where to eat tonight, food lovers, and people planning a celebration, so lead with what helps them.

Is this best time to post free?

Yes. You can run it 2 times a day without an account, or 10 times a month with a free account. For more, credit packs start at $6 for 30 runs, and Pro is $29 a month for 1,500 runs.

More for Restaurants

Pinterest a posting schedule for other niches